Aditya Sengupta

Aditya Sengupta

CTO And Co-founder

Instamojo Technologies Pvt. Ltd.

Instamojo is India’s fastest growing on-demand payments and e-commerce platform that works with enables
over 3,00,000 SMEs to build, manage and grow their business online. A trusted partner for SMEs in India, Instamojo’s insightful tools are poised to enable small entrepreneurs to minimize costs and grow their business. It is a one-stop shop for entrepreneurs that caters to their diverse business needs by leveraging technology, data and design.

Instamojo has acquired 10% of digitally active MSMEs and powers 1 out of 100 to control 30% of their annual
turnover through its flagship link-payments and online store products. In addition to link-based payments, Instamojo plans to offer e-commerce enabling services, cataloguing, compliance, lending, logistics, promotions via third-party providers.

Founded in 2012 by Sampad Swain, Akash Gehani and Aditya Sengupta, Instamojo raised Pre-Series B funding from AnyPay a Japanese payments firm. In November 2014, the company raised USD 2.6 million in Series A funding from Kalaari Capital, Blume Ventures, 500Startups and others. Prior to this, it had raised approximately USD 500,000 from 500 Startups, Blume Ventures and angel investors Rajan Anandan, Sunil Kalra, Dave McClure, Rob de Heus, Thijs Gitmans among others.
Instamojo strives to create significant innovation in digital commerce, which is universally accessible to create newer opportunities & sustainable livelihoods for SMEs. With a focus on th e philosophy that every business idea deserves to be on the Internet to grow, but very few can, the company’s efforts are directed towards a vision to democratize commerce and be the 360º digital-enabling partner for SMEs for all shapes & sizes. In 2012, Instamojo was one of the first startups from India to join the prestigious 500 Startups Silicon Valley Accelerator Program. It has also been featured as one of the hottest startups by Economic Times in 2015.
At a glance:
● Caters to 3,00,000 SMEs
● Instamojo has acquired 10% of the digitally-active SMEs in India and controls 30% of their annual
turnover. It aims to extend its wallet share to 70% by 2019
● The company aims to increase its target merchant base 400% and target 1 MN small and medium
businesses by 2018
● Instamojo t urned EBITDA positive in July 2017 and has witnessed a 10-15% month-on-month growth
● With demonetization, Instamojo added 3000 SMEs daily to the platform, which was 15x higher than
daily average
● Digital Transactions performed on Instamojo’s platform have grown by over 178 % in the last
year alone

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